American Eagle Outfitters recently ran a sale.
Signs throughout stores proclaimed, “40-60% off the entire store!” A bargain, for sure.
But reading the fine print told another story:
What?!? According to Wikipedia, low-rise jeans are one of American Eagle’s best-sellers. The apparel chain probably lost out on thousands and thousands of shoppers by eliminating jeans from this boot-cut sale.
Bad move, AEO.