The Worst Sale Ever, Pants Down

American Eagle Outfitters recently ran a sale.

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Signs throughout stores proclaimed, “40-60% off the entire store!” A bargain, for sure.

But reading the fine print told another story:

*EXCLUDES JEANS…

What?!? According to Wikipedia, low-rise jeans are one of American Eagle’s best-sellers. The apparel chain probably lost out on thousands and thousands of shoppers by eliminating jeans from this boot-cut sale.

Bad move, AEO.

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