Bullseye Bloopers: Pampers Diapers

In our newest storyline, we’ll be bringing you tragic pricing tales from Target, whether the Big Bullseye has made a pricing goof or if a sale just isn’t as good as it seems. Here, we’re exploring a Pampers Diapers sale.

Target recently put Pampers Baby Dry Diapers on sale for $24.99. In addition, a $10 gift card was being offered if you bought two. Good bargain, right? Well, peeling back the sale sign reveals a that this isn’t much of a sale:


Yep, that’s right. The original price was $25- the sale knocks the price down just one cent. In another instance, the original price is $24.99:


So why does Target have such strange sales? It’s a question that may never be answered; the hypermarket is known for its incorrect and confusing pricing techniques. The official blog of Consumer Reports, Consumerist, has reported on “Target Math” dozens of times, so head on over and see what other outrageous things the Big Bullseye has been up to.

We reached out to Target Corporate and here’s what they had to say:

“When guests purchase two packs of the diapers we list in our ad, they receive a $10.00 GiftCard. This is how we account for the savings and value-added benefit in purchasing the two packs.”


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