The McPick Trick

Earlier this year, McDonald’s took a swing at replacing their long-standing Dollar Menu with a new “McPick 2” menu where customers could order two items from a pre-selected menu for just $2. Apparently, after just a few weeks of testing, the fast food chain has decided that $2 for two menu items is just too darn cheap.

McPick 2 for $5 option (iSpot.tv)

That’s why McDonald’s has debuted the “McPick 2 for $5” menu where customers can now choose two items for $5. This new menu, rolled out at participating McD’s on February 29, includes iconic items such as the Big Mac, Quarter Pounder, Filet-O-Fish, chicken nuggets, and fries.

A five-week test of the McPick 2 menu began on January 4. This menu included just four items: a McDouble, a McChicken, small fries and mozzarella sticks. McDonald’s claimed that, after the test period was over, they would tweak the concept as they saw fit while also expressing intentions to stick with the “McPick” name despite testing results.

McPick 2 for $2 option (iSpot.tv)

Apparently, those results weren’t what the Golden Arches expected and, just three weeks after the initial testing was over, McDonald’s revealed the McPick 2 for $5 menu. It may or may not be a permanent addition, but McD’s isn’t telling.

In recent months, the chain has tried several tactics in an attempt to gain the upped hand over competitors such as Burger King and Wendy’s. McDonald’s launched mozzarella sticks nationwide in 2015, but suffered backlash after customers complained about the product not containing real cheese. On the other hand, and perhaps most notably, they announced All-Day Breakfast last October, a plan that helped boost sales just a few short weeks after launch. McDonald’s also tried the “Extra Value Menu” in 2012 and the short-lived “Dollar Menu & More” option in 2013.

(Sources: The Consumerist, AP, Empodera Salud)

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