A Closer Look: Orville Redenbacher

Periodically, we take “A Closer Look” at the ingredient and nutrition labels on every dwpid-20150705_183927.jpgay grocery items, and report back with any inconsistencies, gaffes, or other strange things that we might find. Today, we’re investigating Orville Redenbacher’s Smart Pop! Popcorn.


While trying to lose weight through dieting certainly is commendable, eating raw corn kernels is not. What are we talking about? Just read the nutrition label on this package of Orville Redenbacher’s Smart Pop! Popcorn, which retails for around $8 and can be found at any major grocery retailer:


Does ConAgra Foods, the manufacturer of Orville Redenbacher’s Popcorn, really think that people will be purchasing their products and eating the unpopped popcorn? Even further, will those same steel-stomached people actually be counting their calories? (And, for the record, unpopped popcorn has a lot more calories than delicious, buttery popped corn.)

We reached out to ConAgra and asked them why they bother with nutrition facts for unpopped popcorn.

Two federal agencies are responsible for food and nutrition labels. The U.S. Food and Drug Administration (FDA) is responsible for all food labeling except for most meat and poultry products. The current format used to display the nutritional information for our products is in accordance with the FDA’s Nutritional Labeling and Education Act 1990. To clarify, the FDA requires nutrition values for unpopped popcorn be on the label.

– Christine, ConAgra Consumer Affairs Representative


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