Turning the Tide on Dry Cleaning


In 2010, Procter & Gamble, the makers of Tide Detergent, looked to open franchised dry cleaners across the country, each branded under the Tide name & logo. They had previously opened three test Tide Dry Cleaners in Kansas City as well as nine franchised Mr. Clean Car Washes.

Each Tide Dry Cleaners location offers the following services: a multi-lane drive-thru, 24 hour pickup/dropoff, Tide Dry Cleaners Anytime kiosk, after hours lockers, & concessions. GreenEarth, Tide, & Downy products are used on all clothing.

Franchisees operate the Tide Dry Cleaners just as they would a restaurant. Tide Dry Cleaners franchisees must pay nearly $1 million to operate one location; Mr. Clean Car Wash franchisee must pay $5 million to operate a location. One particular franchisee, the founder of Panda Express Chinese Restaurants, said in 2010 that he planned to open 150 Tide Dry Cleaners by the end of 2014.

Procter & Gamble’s FutureWorks division developed the Tide Dry Cleaning concept in 2008. The focus of the FutureWorks unit is to discover or invent products, services, companies, & brands that could revolutionize and/or innovate the cleaning industry. P&G is responsible for other cleaning & hygiene products such as Swiffer, Bounty, Cascade, Gain, Charmin, Luvs, & Crest.

Tide Dry Cleaners has franchised locations in several metro areas in the US, including: Chicago, Atlanta, St. Louis, Kansas City, Charlotte, Little Rock, Naples, FL, Omaha, Colorado Springs, Las Vegas, Phoenix, & in multiple cities around Cincinnati, where P&G is headquartered.

You can find out more about Tide Dry Cleaners by clicking here.


A random reader who comments on this post will receive two (2) Tide Dry Cleaning coupons! Just reply in the comment section below & we’ll send a random commenter* two (2) coupons valid at any Tide Dry Cleaning location.

*Commenter will be chosen using the Randomizer. Proof of randomization will be provided in a link added to this post after randomizing, which will be held on Monday, June 9, 2014. Contest ends on Sunday, June 8, 2014 at 11:59pm EST.

June 9 Update: A contest winner was chosen using the Randomizer at 9:24 pm. The winner is:

Gale Baldwin!

Proof of the randomization can be found here.

Congratulations Gale! Your coupons will be in the mail soon. Enjoy!

Here Comes the Shrink was not compensated by Procter & Gamble, Tide, or any other third party to write this post.

(Sources: Bloomberg, Tide, P&G)


3 thoughts on “Turning the Tide on Dry Cleaning

  1. Gale Baldwin says:

    Wish that I had one of those here. I would like to take my clothes there. It would be nice to go at anytime. Thanks Jared for the useful information once again!


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