A store brand eyeglass repair kit spotted at Dollar Tree caught our eye. Inspect the package below.
Those words are awfully small. What do they say?
Simple logic: Some one who needs to repair their glasses probably can’t see too well without them. How in the world are they supposed to read what the kit contains if their glasses are broken? And, if they can’t read the kit’s contents, then they’re probably not going to buy this product.
If Dollar Tree had used this path of logic, the words wouldn’t be so small, now would they?
Good thinking, Dollar Tree.