Do You See What I See?

A store brand eyeglass repair kit spotted at Dollar Tree caught our eye. Inspect the package below.


Those words are awfully small. What do they say?


Simple logic: Some one who needs to repair their glasses probably can’t see too well without them. How in the world are they supposed to read what the kit contains if their glasses are broken? And, if they can’t read the kit’s contents, then they’re probably not going to buy this product.

If Dollar Tree had used this path of logic, the words wouldn’t be so small, now would they?

Good thinking, Dollar Tree.


Comment on this awesome story:

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s