Here’s a recent post by Oreo on their Facebook page:
Harmless enough, right? Wrong. The overflowing milkshake in the picture is not free, despite the claim by Oreo & Outback. Follow the link and this page appears:
A close-up of the fine print:
Although the text does say, “NO PURCHASE NECESSARY TO ENTER”, that doesn’t mean that a purchase isn’t necessary to receive the free milkshake. Without batting an eye, anyone who wants a free milkshake continues, oblivious to the fact that the milkshake is, indeed, not-so-free.
The fine print is radically different in the actual coupon. All of a sudden, something else must be purchased to receive the free shake! Any unsuspecting, coupon-bearing, visitor to Outback will get a shock when they find out what the coupon actually says. Oreo & Outback Steakhouse have, together, fooled millions of Americans who printed the coupon. Until the coupon was printed, the shake seemed 100%, completely free.
Companies are not required to disclose everything in a large print. This is why many companies disclose the important information in the smallest readable type. Fine print is important because it contains the vital information in almost everything: whether in a coupon, a contract, or on a can of peaches.
The bottom line: if it seems to good to be true, it probably is.