Charlotte Premium Outlets plans to open its doors to the public tomorrow. The brand new outlet center is located at 5404 New Fashion Way at the corner of Steele Creek & Dixie River Roads at Exit 4 off of I-485 in southwest Charlotte, NC. The outlet center, which broke ground on 09.20.2013, will house around 100 retail stores, totaling nearly 400,000 square feet, on approximately 40 acres of land. About 900 employees will operate the outlet center, most of whom were hired during a job fair in May. The complex is expected to generate approximately $140 million in the first year of operation.
The center is owned & operated jointly by Simon (the owner of Premium Outlets) & Tanger Outlets, two of the largest outlet center & mall companies in the country. The dueling companies had originally planned to construct separate outlet centers, but eventually teamed up to build the Charlotte Premium Outlet Center to lessen competition.
With the new outlet center comes great growth for the surrounding area. Stores, shops, markets, & restaurants are popping up all around the new outlet center. For example: Publix, a local grocery giant, will open a new store in Steele Creek in late 2014. Bojangles will open their 601st restaurant on Steele Creek Rd tomorrow, coinciding with the grand opening of the outlet center. Nearby RiverGate Shopping Center is planning a major expansion this fall. Home Goods, Ulta, TCBY, Gander Mountain, & Pier 1 Imports are just a few new retailers coming to RiverGate. This will be Gander Mountain’s first store in Charlotte. In addition, a median is being installed on Steele Creek Rd to help ease future congestion.
Grand Opening Weekend will run from July 31 to August 3. The official ribbon-cutting ceremony will be held at 9:30am on Thursday. Special events include promotional sales, live music, entertainment, giveaways, & a visit by Bethenny Frankel. Prizes will be awarded throughout the weekend when the center is open, & until the end of August, customers can enter to win a shopping spree. Meanwhile, Bethenny Frankel will meet, greet, autograph, instruct, mingle, & shop at the VIP Shopper Club Lounge, which guests can gain access to by signing up for the VIP program, on Saturday, August 2nd from 12:45-3:30pm.
Until the opening of the Charlotte Premium Outlets, the nearest outlet centers were the Gaffney Premium Outlets in South Carolina’s Upcountry & the Tanger Outlets in the mountain town of Blowing Rock, NC. Tanger is headquartered in nearby Greensboro, NC.
In the coming years, the Premium Outlets may grow. When Charlotte City Council made plans for the outlet center in 2013, they allowed for possible expansion. Future plans may include a 120-room hotel & new outlet stores on the 125,000 undeveloped square feet.
(Sources: Charlotte Observer, Charlotte Business Journal, Tanger Outlets, Premium Outlet Centers, WCNC)